Why your competitors are outranking you for nearby searches
The city is a grid of data points where every delivery truck and service van acts as a moving sensor. As a logistics manager who transitioned into the local search…
Why you only show up in the map pack for your own building
Why you only show up in the map pack for your own building
The reason your map pin is stuck at the front doorGoogle Maps rankings depend on proximity, relevance, and prominence, but when you only rank for your own building, it indicates…
Why your shop is invisible to customers just a block away
Why your shop is invisible to customers just a block away
Why your shop is invisible to customers just a block awayI stood on a rain-slicked sidewalk in downtown Chicago last October. The smell of wet concrete and ozone was heavy.…
The Simple Logic Behind Why Your Map Pin Keeps Moving Backwards
The Simple Logic Behind Why Your Map Pin Keeps Moving Backwards
The night the roofing leads diedA top-ranking roofing company vanished from the Map Pack overnight because a single mismatched phone number in their Local Services Ads verification tier killed their…
The Brutal Truth About Mass Review Removal and Your Map Rank
The Brutal Truth About Mass Review Removal and Your Map Rank
The air outside smelled like wet concrete and exhaust as I sat in the dim light of my office; the glow of the dual monitors highlighting a glitch in a…
What to Do When Google Deletes Your Reviews and Your Rank Plummets
What to Do When Google Deletes Your Reviews and Your Rank Plummets
The smell of wet concrete always lingers after a flash storm. I was standing on the corner of 5th and Main, watching the reflection of a neon sign in a…
Clean Up Your Spammy Backlinks Before They Kill Your Business
Clean Up Your Spammy Backlinks Before They Kill Your Business
I smell the laundry detergent on my fresh shirts and the suspicion in the air every time I look at the storefront down the street. I know exactly which business…
Why Your Competitors Are Ranking Higher With Fewer Reviews
Why Your Competitors Are Ranking Higher With Fewer Reviews
Why Your Competitors Are Ranking Higher With Fewer ReviewsThe sidewalk outside my studio smells like wet concrete and the metallic tang of an approaching storm. I see the city through…
Why Your Map Visibility Is Vanishing Despite Strong Organic SEO
I walk past the storefront on the corner and see the flicker of a failing neon sign while the smell of wet concrete hangs in the humid air. I see…
The Reason Your Organic Rankings Stay High While Your Map Pin Drops
The Reason Your Organic Rankings Stay High While Your Map Pin Drops
The ghost in the GPS coordinatesCentroid proximity and coordinate salience dictate whether a business appears in the Map Pack. Even if your website has high Domain Authority, a shift in…