The hidden decay of your local proximity beaconI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number…
Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary…
The rain hitting the asphalt outside my office smells like wet concrete and missed opportunities. I stand by the window, watching the neon sign of a local hardware store flicker,…
Why Your Map Pin Disappeared After You Moved NeighborhoodsThe city smells like wet concrete after a morning rain; it is the smell of data meeting the pavement. I have spent…
The smell of wet concrete always reminds me of the day the maps went dark for a client in downtown Chicago. I was looking at a storefront that existed in…
Why you are losing to competitors who are further away from the customerI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because…
I stand on the corner of 5th and Main. The air smells like wet concrete. I look at my phone. The digital map shows a coffee shop that doesn't exist…
I walk the streets and see the reality that the digital map misses. The smell of wet concrete after a summer storm reminds me that local business is physical. It…
I smell the sharp, metallic scent of wet concrete after a city rain. It is the smell of a neighborhood that exists both in bricks and in bits. As a…
Why your proximity based ranking took a nosedive last monthI sit in my office smelling of fresh diesel and lukewarm coffee, watching map dots flicker like a broken circuit board.…