I walk into my office and the scent of peppermint and old paper hits me instantly. It is a comforting smell; a reminder of three decades spent defending local merchants…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…
The ghost in the GPS coordinatesI remember the smell of wet concrete and the flickering hum of a neon sign when I walked into a roofing office three years ago.…
I view local search through the lens of a logistics manager overseeing a fleet of two thousand delivery vans. Every move counts. Every wasted mile is a drain on the…
Migrating local authority when your business changes handsI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number…
The right way to merge old website data into a new local strategyI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because…
The smell of wet concrete always reminds me of a failed verification attempt. I was standing on a street corner in downtown Chicago, watching a business owner try to prove…
The physics of local authority when digital identities shiftI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite…
The smell of wet concrete always reminds me of the day a client lost everything. I was standing outside a small plumbing shop in a rain-slicked alleyway while the owner…
Moving domains without losing your local search momentumEveryone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads: a…