The smell of diesel and the heat of a server room define my mornings. A truck idling in traffic is money burning. A lost map pin is a dead fleet.…
The morning air in the city always smells like wet concrete and burnt coffee, a sensory backdrop that usually accompanies my walks to document the architectural glitches of our digital…
The smell of stale coffee and industrial motor oil always brings me back to the dispatch room of a failing roofing contractor. My role as a logistics manager for high-intensity…
The ghost in the GPS coordinatesI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…
The strategy for cleaning up an over aggressive content strategyI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a…
I remember the smell of wet concrete and the blue light of my monitor at two in the morning when a local cafe owner called me in a panic. A…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…
The fallout of over aggressive local SEO and how to fix itI stand on the corner of 5th and Main, the scent of wet concrete rising from the sidewalk as…
The ghost in the GPS coordinatesThe city smells like wet concrete after a summer storm, a sharp, metallic scent that clings to the storefronts. I look through my viewfinder at…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…